ScienceComm Training

A key feature to the project is the professional training in public communication offered to the scientist volunteers. The training emphasizes that outreach is as much about sharing as it is about learning.

The SceinceComm training in 2017 was attended mostly by scientist and PhD students from the University Research Priority Programme (URPP) on Global Change and Biodiversity ( as they were the first to recognise the value of both the the training and the outreach project.

ScienceComm Training

Ein wichtiger Aspekt des Projekts ist das professionelle Training in Öffentlichkeitskommunikation, welches die freiwilligen Forscher bekommen. Dieses Training legt besonderen Wert darauf, dass die Öffentlichkeitsarbeit genauso viel mit Teilen wie mit Lernen zu tun hat.

Das ScienceComm-Training im Jahr 2017 wurde vor allem von Wissenschaftlern und Doktoranden aus dem Universitätsforschungs-Schwerpunktprogramm (URPP) über Globale Veränderung und Biodiversität ( besucht, da sie als erste den Wert sowohl des Trainings als auch des Outreach-Projekts erkannten.

“What matters the most in science outreach? … ...Listening to people.”

Training by a professional science busker (street performer), David Price.

While we may never approximate his flair for drama and magnetism, he teaches very important principles about attracting attention and engaging people in a conversation about our science.

Here is David's “recipe” for science outreach success:
1. Tell a story. Stories are powerful vehicles for carrying our message to the people.
2. Speak slowly. This gives your presentation a bit of gravitas.
3. Build in pauses and moments to make eye contact with the audience.
4. Have a bit of jeopardy or danger in your story to create intrigue.
5. Find a commonality with the audience, for example, hold up your phone and ask, “Who has a phone?” Then go on to link your science story to this in some manner.
6. Get a member of the audience to follow a command (or just hand him or her a prop), this instantly involves people and gets them to stay long enough to meet you.
7. Don’t apologize. People don’t know to be disappointed until you tell them to be by apologizing.
8. Generate curiosity in the audience by letting them ask questions.
9. Share your passion!

If you are intrigued and would like to learn how to busk,there will be other opportunities!!!

We will repeat the training in 2018 and 2019. Stay tuned!